About Me
Performance marketing specialist with a data-first approach: I design measurement frameworks, automate workflows, and improve acquisition efficiency across a marketing mix as a whole as opposed to individual channels.
Based in Amsterdam, I specialize in bridging the gap between marketing strategy and technical implementation. My recent projects span AI-enabled automations, lead-generation funnels, and analytics overhauls that enable smarter decision-making.
Personal
Just as I approach my work with dedication and passion, I bring the same energy to my hobbies. I am an avid practitioner of Brazilian Jiu-Jitsu, putting in hours to earn my stripes in the sport. I also enjoy bouldering and surfing - activities that challenge me with physically and connect me to supportive communities.
To fuel my projects and adventures, I take food seriously and love cooking. I've spent the past few years perfecting a certain Biryani recipe, one of my favourite meals to prep. I can say with confidence that biryani is, quite possibly, the best food in the world.
Bouldering
Kayaking
Approach
I believe in a holistic approach to performance marketing - one that considers the entire customer journey and leverages data at every touchpoint. My methodology focuses on:
- Data-driven decision making and experimentation
- Cross-channel measurement and attribution
- Automation to scale insights and efficiency
- Continuous optimization and learning
Let's Work Together
Ready to optimize your marketing performance with data-driven strategies and automation?