About
About Me
Performance marketing specialist with a data-first approach: I design measurement frameworks, automate workflows, and improve acquisition efficiency across the marketing mix as a whole — not just individual channels. Based in Amsterdam, I bridge marketing strategy and technical implementation across AI automations, lead-generation funnels, and analytics overhauls.
Personal
Just as I approach my work with dedication and passion, I bring the same energy to my hobbies. I am an avid practitioner of Brazilian Jiu-Jitsu, putting in hours to earn my stripes in the sport. I also enjoy bouldering and surfing — activities that challenge me physically and connect me to supportive communities.
To fuel my projects and adventures, I take food seriously and love cooking. I've spent the past few years perfecting a certain Biryani recipe, one of my favourite meals to prep. I can say with confidence that biryani is, quite possibly, the best food in the world.
Approach
I believe in a holistic approach to performance marketing — one that considers the entire customer journey and leverages data at every touchpoint. My methodology focuses on:
- Data-driven decision making and experimentation
- Cross-channel measurement and attribution
- Automation to scale insights and efficiency
- Continuous optimization and learning
Let's work together
Let's talk about how data-driven strategy and AI automation can accelerate your growth.