Experience & Background
Digital media and performance marketing specialist with 9+ years of experience. Seeking a strategic role where I can leverage my expertise in funnel optimization, marketing analytics and workflow optimization to design synchronized digital experiences that generate results.
Professional Experience
Digital Marketer
Envision
January 2023 – Present
Rotterdam, Netherlands
- Marketing mix optimization and localization for AI smart glasses, achieving a 300% YoY increase in leads across target countries.
- Improved average (search engine) position to under 5 for impactful non branded search terms.
Performance Marketing Consultant
Spinoza
June 2022 – June 2023
Amsterdam, Netherlands
- Web analytics setup and event tracking (on Google Analytics and Hubspot)
- Set up ad campaigns that eventually increased total leads of the marketing mix by 50%.
Kitchen Staff
The Lebanese Sajeria
January 2022 – October 2022
Amsterdam, Netherlands
- Made and served delicious Lebanese wraps.
Paid Advertising Consultant
Newcraft (now VML)
January 2020 – November 2021
Amsterdam, Netherlands
- Implemented feed based advertising setups for prominent eCommerce brands.
- Managed conversion based bidding campaigns with monthly spends of up to €50.000 .
Media Buyer
Madoffers
February 2018 – December 2020
Breda, Netherlands
- A/B Testing creatives and marketing funnels, ultimately optimizing towards profit.
- Managing profitable media buying campaigns with monthly spends of up to €20.000.
Campaign Manager
Bidmath
July 2016 – January 2018
Amsterdam, Netherlands
- Managed Display Advertising campaigns on Real Time Bidding platforms.
- Executed migration of ad campaigns (monthly spend of €30.000) to a new tracking platform.
Tax Consultant
Deloitte
August 2014 – May 2015
Hyderabad, India
- Worked as a junior tax consultant, assisting the German team in onboarding new clients to Deloitte's system.
Education & Languages
Master's in Business Information Management
Rotterdam School of Management, Erasmus University
September 2015 - August 2016, Rotterdam
Bachelor's in Business Administration
Symbiosis Centre for Management Studies, Symbiosis University
August 2011 - July 2014, Pune
Languages
EnglishFluent
HindiFluent
DutchB1
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